In today’s digital world, content is key. Your online content is essential to generating awareness of your business. Content can be used to educate and attract leads, build relationships, educate an audience and eventually make the kind of contribution and impact you want to make….And, it’s a great way to make an income too! What a BONUS!
But content creation is a challenge for many small business owners. It’s often difficult keeping up with the demand for regular, fresh content. You often can’t see how your content is impacting your business or the clients you serve, so you’re not sure if you’re achieving the results you want. From my experience, far too often, small business owners aren’t clear enough about the areas of expertise they want to showcase through their content and land up delivering a lot of random material that doesn’t actually lead to an outcome.
If any of these issues sound familiar to you, you’re in the right place. You need to find ways to take the useful information you already have and turn it into powerful content that creates leverage for your brand. You will also find it takes much less time to update or repurpose content, rather than creating it from scratch. But before you can get started, you need to get organised.
In this course, you’ll first create a comprehensive inventory of all your existing content, both published and non-published, so you have a database to draw on when you need it. You’ll identify the core areas of expertise you want to focus on with your content, building thought leadership in those areas. You’ll examine time-saving methods to repurpose content to engage visitors so that, at last, your content will be working for you and not against you.
Finally, you’ll plan out the most important areas where you need to create new content and use a process that streamlines your content creation. Sound fun? Let’s DO THIS!